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The Lean Content Marketing Blog
How to get more return on investment from content
Essential elements of a welcome email [infographic]
Posted on
October 10, 2017
by
Andrea Robbins

When a subscriber signs up to join your email list, you may be tempted to simply add their name to their database and send them the next scheduled email. But have you considered welcome emails? Welcome emails offer an excellent opportunity to grab your new subscribers’ attention and connect them with your business right away. […]
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Posted in
Email Marketing
Customer relationship and content marketing: how to make it work
Posted on
October 9, 2017
by
Mathieu Rouart

Content marketing has become a must for any marketer. Still unsure about its benefits? Then this post is for you. To begin with, Content marketing helps you generate leads, boost your traffic and get better SEO results… Even better, you can add lead nurturing techniques to drive people down in your sales funnel which […]
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Posted in
Content Marketing
3 content strategy articles you should not miss
Posted on
October 6, 2017
by
Felicia Akligo-Etsey

Every week, I consume content. Actually, lots of content 😉 And I found some amazing, very insightful pieces – I thought I must share them with you folks. So here we go, here are my favorite posts of the week on content strategy. Your content strategy needs more consistency – by John Hall If you’re not […]
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Posted in
Best Practices, Blogging, Curated content, Web Trends
How do you really quantify the success of a blog
Posted on
October 3, 2017
by
Anna Johansson

Few people genuinely blog for fun. A person may start a blog for fun, but that feeling is only going to last for a couple of weeks before it fades. In order for a blog to be sustainable, it must offer something in return. In other words, it must be successful. The only question is, […]
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Posted in
Content Marketing
How to create content that converts
Posted on
October 2, 2017
by
Brad Smith

Creating content that converts is tricky. On one side, you have the content. If done correctly, it offers practical advice, gives relevant examples, solves reader’s problems, mitigates their pain, provides a solution, and answers a question. On the other side, you have the desire to convert readers with that same piece of content. You want […]
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Posted in
Content Marketing, Lead Generation & Nurturing
Our best content marketing articles, Q3 2017
Posted on
September 28, 2017
by
Felicia Akligo-Etsey

Summer is over, and it’s already the end of the quarter. So… it’s time to share our top 5 blog posts with you guys! Don’t hesitate to tell us what you think in the comments section! Curation: the secret to writing high-converting content by Félicia Akligo-Etsey Curation is a faster way to create content – it takes […]
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Posted in
Content Marketing
Why your financial website is not generating leads
Posted on
September 26, 2017
by
Drew Hendricks

In the world of modern lead generation, there are few things more frustrating than having a website that is not generating the leads you’re expecting it to. You’ve been told time and time again that websites are the easiest, most cost-effective, and quickest ways to generate leads, so what are you supposed to do when […]
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Posted in
Content Marketing, Lead Generation & Nurturing
How to set up a high-performance editorial calendar
Posted on
September 25, 2017
by
Pam Neely

You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because you’re already using one… or you know because you’ve just had it with trying to manage a content marketing program with post-it notes. Whatever the reason, you’re ready to dive in. You’ve picked […]
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Posted in
Best Practices, Content Marketing, Guest Writers
5 tips for crafting compelling testimonial pages
Posted on
September 21, 2017
by
Larry Alton

When it comes to reaching customers online and convincing them to purchase your products and services, trust is a major factor. Customers aren’t going to do business with a company they don’t trust. And while there are plenty of ways to establish trust, website testimonials play a significant role. Why testimonials work In order to […]
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Posted in
Best Practices, Content Marketing
Lead generation hacks: 5 strategies that will grow your leads by 3X
Posted on
September 19, 2017
by
Sawaram Suthar

Lead generation is not a child’s play. In fact, it’s really tough. According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people or organization and sending them cold emails. However, most often than not, these accustomed methods are not properly utilized. There […]
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Posted in
Content Marketing, Lead Generation & Nurturing
7 things to do when a blog post goes viral
Posted on
September 18, 2017
by
Anna Johansson

Perhaps you’ve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes your total website traffic to spike. But do you know how to respond if it actually happens? Got viral content? […]
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Posted in
Content Marketing
8 blog posts any business can (and should) write
Posted on
September 14, 2017
by
Kenny Kline

If you run a business, you’ve probably been told you should start a blog (or maybe you already run one). There are good reasons to blog: It allows you to connect with and better understand your customers, increase acquisitions, boost SEO, and drive content marketing efforts. Of course, it’s not enough to throw together a […]
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Posted in
Blogging, Content Marketing
Here’s how these 9 successful marketers generate leads through content
Posted on
September 13, 2017
by
Felicia Akligo-Etsey

Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy. And yes, it works for leads too! To the point where lead generation has become the most important goal for […]
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Posted in
Content Marketing, Lead Generation & Nurturing
5 ways to get colleagues excited to write for your blog
Posted on
September 11, 2017
by
Jessica Schimm

As a content strategist, the more team members you can get to write for the company blog, the better. When done right, your colleague’s pieces will help your company blog to become more revered internally and deliver more value to your readers. This is because every piece written from someone in a different department across […]
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Posted in
Content Marketing
Which Scoop.it product is best for you?
Posted on
September 7, 2017
by
Benoit Lamy

Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Let’s have a deeper look at them, what makes them different from each other, their users and their purposes. Scoop.it! the free content curation platform Our most famous Scoop.it platform, the content […]
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Posted in
Content Marketing, Curated content, Product News, Scoop.it, Thought Leadership Development
4 ways to diversify your content strategy
Posted on
September 6, 2017
by
Kenny Kline

It’s 2017. And what that means is that there’s no excuse for bad content. Gone are the days when you could publish fluff listicles with vaguely related stock photos and expect to drive great traffic. The modern content marketer is (I hope) a little savvier, a little more sophisticated. Part of this is a having […]
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Posted in
Best Practices, Content Marketing, Social Media, Visual Content
10 content writing tools that will increase sales in your online business
Posted on
September 5, 2017
by
Chris Richardson

In our modern world, online businesses flourish like never before. Nowadays, a successful online-business may be conceived from the comfort of your home using only your mind, a PC, and an Internet connection. There are unlimited possibilities regarding online business. Most businesses are founded on sales. Therefore, the chase for profits and revenues is extreme. […]
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Posted in
Blogging, Guest Writers
Killing marketing: what if marketing was a profit center?
Posted on
September 1, 2017
by
Guillaume Decugis

Two of the most prominent marketers in the world are coming out with a plan to… kill marketing. In their upcoming book, Content Marketing Institute’s Joe Pulizzi and Robert Rose are sharing a thought-provoking and ambitious plan for marketers to adapt or die. Behind the catchy headline, the main idea of the book is to turn marketing […]
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Posted in
Content Marketing
5 proven benefits of editorial calendars
Posted on
August 31, 2017
by
Pam Neely

Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow it in a disciplined way. Basically, “random acts of content” is when you just publish whatever occurs to you, without […]
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Posted in
Best Practices, Content Marketing, Guest Writers, Learning Resources
What sets good listicles apart from the average ones?
Posted on
August 30, 2017
by
Anna Johansson

On so many websites or blogs these days, it seems as if listicles have become the preferred content format. Some are effective, but many more are largely a waste of space. If you choose to compose listicles, you ought to understand what separates the good ones from the bad. The value of listicles “Listicle” is […]
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Posted in
Blogging, Content Marketing
6 ways to improve engagement on Twitter
Posted on
August 29, 2017
by
Charlotte Danesi

Your company has been on Twitter for a while now. Things are ok, but now you’re wondering how to engage more with your followers. You did everything right – shared content over and over, kept a steady number of followers… and yet your engagement rates still aren’t good enough. Sounds familiar? If yes, this post […]
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Posted in
Content Marketing, Social Media
How are copywriting and content marketing different?
Posted on
August 21, 2017
by
Larry Alton

How do you distinguish between copywriting and content marketing? In your personal circles, you might use the terms interchangeably—in fact, many offices and professionals do. But in reality, they’re very different concepts—and if you want to make the most of either one, you need to know why it’s distinct from the other. Copywriting Copywriting is […]
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Posted in
Content Marketing
9 ways to smash your creative blocks
Posted on
August 15, 2017
by
Alicia Terry

If you create for a living—whether you write, design, craft or develop–you know how difficult it is to continually produce new, groundbreaking work. But harder still are the moments when you come up empty-handed. Indifferent to the depths of your brilliance and the charm of your artsy Warby Parker glasses, reality will hit you with […]
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Posted in
Blogging
Are you making these 4 reader persona mistakes?
Posted on
August 14, 2017
by
Anna Johansson

In an effort to humanize your audience and give your content a specific voice, you’ve probably taken the time to develop your very own reader personas. But have you done it the right way? There are lots of myths and misconceptions on this topic. If you want to create crisp reader personas that actually allow […]
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Posted in
Content Marketing
The 9 features of a perfect content writing environment
Posted on
August 11, 2017
by
Larry Alton

If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable to move forward if they aren’t in an environment conducive to that production. Ideally, you’ll be able to find, in […]
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Posted in
Content Marketing
How to use blogging as a powerful promotional tool for small businesses
Posted on
August 8, 2017
by
Olivia Ryan

Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in the marketplace. The more popular a blog becomes the better awareness will the business receive. Most businesses are developing their […]
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Posted in
Blogging, Content Marketing
Interactive content: how to make it work for you
Posted on
August 7, 2017
by
Pam Neely

Every content marketer wants more results from their content. More engagement. More traffic. More leads. More shares. You name it. Most of us choose one overarching strategy to pursue those KPIs: We create more content. Every single year, we create more and more content. The “more is better” strategy can work – to an extent. […]
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Posted in
Content Marketing
What is sales enablement?
Posted on
August 4, 2017
by
Mathieu Rouart

Marketing and sales teams are working closer than ever, there’s no need to state the obvious. In most cases, marketing teams’ #1 goal is to generate leads and provide relevant information to help sales teams be informed and prepared. This is how the term “sales enablement” was born. In a nutshell, sales enablement means improving […]
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Posted in
Content Marketing, Scoop.it
5 tips for creating high-converting video reviews
Posted on
August 1, 2017
by
Anna Johansson

It’s no surprise that video content is performing exceptionally well these days, but one of the major challenges – from a marketing perspective – is knowing which types of video to use. While there are many different formats, video reviews consistently deliver high returns. Video reviews consistently deliver high returns. @Number1AnnaJo Click To Tweet Understanding […]
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Posted in
Content Marketing
5 ways the “Research Content” feature can improve your content marketing
Posted on
July 31, 2017
by
Pam Neely

You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors are using, spreadsheets might as well be stone tablets at this point. Also, don’t tell me you have to use […]
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Posted in
Blogging, Content Marketing, Curated content, Guest Writers, Scoop.it, Scoop.it Hacks
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